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Topic: Carmichael Lynch

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

GNC Is Searching Again, This Time for a Media Agency

Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

A Look Inside the Media Plan of the Year Celebration

Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch

Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

New spots from Carmichael Lynch

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound…

If Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky

Or see a doctor immediately

Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

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