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Topic: Carmichael Lynch

GNC Is Searching Again, This Time for a Media Agency Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

December 12, 2014, 1:41 PM EST

A Look Inside the Media Plan of the Year Celebration Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

November 30, 2014, 11:00 PM EST

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated] Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

November 10, 2014, 12:02 AM EST

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

October 28, 2014, 2:07 PM EDT

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

October 7, 2014, 12:08 PM EDT

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake New spots from Carmichael Lynch

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound…

August 28, 2014, 4:23 PM EDT

If Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky Or see a doctor immediately

Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one…

June 24, 2014, 12:05 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

Subaru Gets Trashy With Trailer for Grindhouse-Style Movie Drifter and his WRX give a girl 'The Ride of Her Life'

Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her Life,…

April 2, 2014, 10:36 AM EDT

Quietly Amazing Subaru Ad Is About So Much More Than a Girl Changing a Flat Tire Another great 'Love' story

This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a…

January 29, 2014, 11:30 AM EST

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