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Topic: Carmax

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

November 28, 2014, 8:05 AM EST

CarMax Picks Its Next Lead Agency Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

November 25, 2014, 3:47 PM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

Consumer Groups Claim That CarMax's Ads Are Deceptive Urge F.T.C. to investigate

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times. The groups claim that…

June 25, 2014, 12:35 PM EDT

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