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Topic: Carlsberg

OMD Has Been Selected the Global Media Agency of the Year [Updated]

Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

Ad of the Day: Carlsberg

Your friend calls in the middle of the night from a poker game gone wrong. What do you do?

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds…

Ad of the Day: Carlsberg

Would you have the guts to brave a movie theater full of bikers?

As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers. Dodge and Wieden…

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