Topic: Carlsberg

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

William and Kate's Nursery Decorator Screws Up Royally in Carling Ad Has he been drinking?

The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace…

July 23, 2013, 8:29 AM EDT

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some…

March 29, 2013, 1:21 PM EDT

Ad of the Day: Carlsberg Your friend calls in the middle of the night from a poker game gone wrong. What do you do?

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds…

March 14, 2013, 10:00 AM EDT

Ad of the Day: Carlsberg Would you have the guts to brave a movie theater full of bikers?

As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers. Dodge and Wieden…

September 28, 2011, 1:27 PM EDT

Is This the World's First Gender-Neutral Beer?

Danish brewer Carlsberg is getting set to unveil a new beer called Copenhagen, which is already turning heads for the minimal, stylish design of its bottles and other packaging. The…

May 18, 2011, 10:40 AM EDT

Carlsberg tries to 'unbottle' bashful Swedes

Carlsberg beer and ad agency Akestam Holst are going social in Sweden with their "Unbottle Yourself" mobile app, inviting the nation to let its collective blond hair down and loosen…

March 31, 2011, 10:16 AM EDT

Carlsberg crafts refreshingly useful print ad

You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use…

January 3, 2011, 11:11 AM EST