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Topic: Carl's Jr.

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

February 23, 2015, 10:51 AM EST

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

February 9, 2015, 6:52 AM EST

Is 2015 the Year of the Regional Super Bowl Ad? Digital reach helps these notable spots go beyond limited markets

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad…

January 28, 2015, 4:04 PM EST

Carl's Jr.'s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman Charlotte McKinney takes the stage

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual. The spot, by…

January 21, 2015, 12:38 PM EST

Carl's Jr.'s Latest Sexed-Up Burger Eater Is Less Classically Beautiful Than You Might Expect It's Carl Brutananadilewski's turn

If you thought there was no way to top a Paris Hilton-Hannah Ferguson slow-motion car-washing, sex-eating burger-palooza, you'd be wrong, Carl's Jr. wants to tell bros. Supermodels and celebutantes don't have…

November 3, 2014, 8:47 AM EST

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1 Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

August 1, 2014, 10:17 AM EDT

Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers Carl's Jr. returns to the socialite who started it all

Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling…

July 25, 2014, 11:53 AM EDT

Carl's Jr. Ad for Sticky Buns Wonders Where You Would 'Pull One Off' Enjoy these new Cinnamon Pull-Aparts solo

Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle. The…

July 2, 2014, 12:41 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

Sexist Ads Get Recast, With the Men Degraded Instead of the Women How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

March 19, 2014, 10:33 AM EDT

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