Advertisement

Topic: Carat

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

Carat's Shuffle Leaves Will Swayne in the Role of Global President

Replaces Doug Ray, who'll concentrate on U.S. growth

Dentsu Aegis Group's Carat today named Will Swayne global president. He assumes that title from Doug Ray, who will continue as U.S. CEO for the media agency network. Swayne, who most…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

Why Dannon Is Betting Big on Programmatic Video

Pushing content to reach 'the right consumer'

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Carat Is the Big Winner in Mondelez Media Contest

Parent company of popular brands shifts work from MediaVest

Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

Only Roster Shops Will Get a Crack at Coke's U.S. Media Account

Incumbent MediaVest competes with 3 of the brand's global partners

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair. Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat…

Advertisement