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Topic: Carat

Bloomin' Brands Shifts Its Media Account to a New Agency Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

December 22, 2014, 5:42 PM EST

24 Hours in Advertising: Tuesday, Dec. 9, 2014 JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

December 8, 2014, 5:37 PM EST

Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

Carat Fills Client Leadership Role With Michael Epstein Will oversee all U.S. account teams

Carat has filled its chief client officer role with chief strategy officer Michael Epstein.  The position has been vacant since Steven Feuling left the post in late 2013; he's since been…

September 24, 2014, 1:24 PM EDT

North American Ad Spending Could Top Pre-Recession Levels This Year Global spending will grow 5%, Carat predicts

Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm…

September 10, 2014, 11:10 AM EDT

Adidas Poland Launches Instagram Game to Promote Cleats Users can win free shoes by liking pics

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has…

August 26, 2014, 1:37 PM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

Horizon Media Adds Charlie Rutman as New Managing Partner Industry vet will manage a portfolio of brands for the agency

Charlie Rutman has joined Horizon Media as a managing partner.  Rutman, who has served as CEO at MPG, president of Carat USA, and most recently ran his own consulting firm, End…

June 3, 2014, 4:10 PM EDT

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies Incumbent OMD is out

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier…

March 26, 2014, 3:18 PM EDT

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