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Topic: Carat

Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media Macy's shifts its multicultural account

Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute…

December 12, 2014, 11:28 AM EST

24 Hours in Advertising: Tuesday, Dec. 9, 2014 JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

December 8, 2014, 5:37 PM EST

Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search 'Tis the season to be pitching

For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its…

December 5, 2014, 10:30 AM EST

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

November 28, 2014, 8:05 AM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

October 31, 2014, 11:36 AM EDT

Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

The Week's Best Parties: From New York to Paris Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

October 12, 2014, 9:08 PM EDT

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