Topic: Cap'n Crunch

A Lesson in Real-Time Marketing From SXSW

A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

Cheerios' Interracial Ad Spiked Its Online Branding by 77%

Rotten apples didn't spoil spot

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in…