Topic: Capital One
Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…
Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…
Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…
Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time,…
Capital One tomorrow will launch a Pinterest-based holidays contest, highlighting how the social pinning site has gotten brands' attention in the last year. The credit firm will give away $100 Capital…
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
Agency: DDB Chicago • The Visigoths are a force to be reckoned with, as is Alec Baldwin—just ask your average flight attendant. Here, they join forces for Capital One, with…
