Advertisement

Topic: Capital One

Ad of the Day: Capital One Makes 150 Ads for Small Businesses Starring Their Biggest Fans

Mullen Lowe tries a fresh approach to testimonials

Capital One delivers a big campaign for small business with its "Spark Plug" initiative, shining a spotlight on 125 entrepreneurial companies in a whopping 150 advertisements created by Mullen Lowe. The…

How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

Jennifer Garner Returns to TV as Capital One's Newest Spokes-Celebrity

And she won't stand for airline seat rip-offs

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card. The visuals in the two spots, titled “Seats” and “Musical Chairs,” are…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties

Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads

The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

AdColony Knows the Secret to Better Click-Through Rates

Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

Advertisement