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Topic: Canon

Canon Wants to See the Movie Trailer for Your Life Story

Ron Howard and Josh Hutcherson will pick the best one

The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer

Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

Canon’s New Camera Ads Focus on People, Not Products

Digital campaign aims to recapture market share

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting…

Canon's Michelle Fernandez Finds Hollywood's Future Talent

2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

Canon Asks Celebrities to Photograph Their Hometowns

Donnie Wahlberg, Michael B. Jordan and Joel McHale highlight their cities

Canon is inviting Joel McHale to join fellow actors Donnie Wahlberg and Michael B. Jordan in photographing their hometowns for its PIXMA PRO campaign.   The celebrities-turned-photographers will be participating in the…

Adweek's Top 5 Commercials of the Week: April 4-11

Good deeds, good advice and a great party. Vote for your favorite spot

The best commercials this week don't have too much in common, except that they're all worth a watch.  The U.S. government tries to dissuade teens from texting while driving with a…

Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot

OK, maybe slightly creepy

Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot…

Top 10 Commercials of the Week: Nov. 23-30

Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

Ad of the Day: Canon

The Rebel T4i will inspire you to take the craziest photos imaginable

The world is filled with beautiful moments worth capturing. You just have to see them. Also, buy a Canon Rebel T4i camera and carry it with you all the time.…

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