New campaign from BBDO replaces 'Here we go'
By Andrew McMains on Jan. 15, 2014 - 12:00 AM EST
The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…
A-B InBev still mulling several shops
By Andrew McMains on Oct. 11, 2011 - 12:57 PM EDT
Anheuser-Busch InBev still hasn't selected an agency to handle its Bud Light creative business, but the winner definitely won't be longtime lead agency DDB. The brewer has told DDB that the…