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Topic: Cannonball

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

DDB Cut From Bud Light Review A-B InBev still mulling several shops

Anheuser-Busch InBev still hasn't selected an agency to handle its Bud Light creative business, but the winner definitely won't be longtime lead agency DDB. The brewer has told DDB that the…

October 11, 2011, 12:56 PM EDT

Bud Light explains why it can't do 3-D spots

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a…

January 24, 2011, 12:20 PM EST

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