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Topic: Cannes Lions

The Inside Story of How McCann New York's 'Field Trip to Mars' Came Together

Winner of Project Isaac's top honor: the Gravity Award

It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars. The group creative director of McCann New York couldn't sleep one night back in 2014. Lying…

Why Brands Are Building Their Own 'Museums' Where Immersion Is the Price of Entry

Cheetos, Hulu, Land O'Lakes have set up exhibits

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese. These are just some of the "rare" Cheetos featured in the "Chester's Masterpieces" section of the online Cheetos Museum. Since June, the Frito-Lay-owned…

How to Win a Cannes Media Lion in 2017: Insider Advice From a First-Time Juror

Bold ideas, simply executed

Even the most experienced Cannes Lions attendee doesn't really know what to expect when she or he is a judge for the first time. I'd heard the stories, of course:…

REI's Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes

Retailer's stunt snags a pride of Lions

CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category. Earlier in the…

This Radio Industry Legend Is Now Transforming the Podcasting Scene

Norm Pattiz brings his pitch to the Croisette

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. The Los…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  brightcove.createExperiences(); The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

Martha Stewart Is a Hit at Cannes Thanks to Her Epic Tweets

Domestic icon discusses her new food-kit delivery venture

Martha Stewart is having a very high-profile week. The homemaking guru blew up Twitter over the last couple of days after she tweeted to her 3.16 million followers, from a Daily…

3 Keys to Bringing a Global Campaign to a Local Market

Unilever CMO says today's goal is 'mass customization'

CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed,…

2 Female Agency Creatives Are Trying to Track Down the 'Original Peggy Olsons' at Cannes

Finding the first Lionesses

Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year,…

What Powers Creative Excellence at Cannes? Oftentimes, It's Envy

'I will look at the winning work, and I will try even harder'

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised…

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