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Topic: Candy

The Spot: Heaven on Earth

BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…

Skittles Not Really Into the Whole Anti-Bullying Thing

New 'Tease the rainbow' spot

Skittles' new "Liar Liar" ad is just as weird as the brand's previous efforts, but also a little meaner. The poor kid's friends and mom are exploiting what looks like…

Skittles Wants to Do More Disturbing Things With Your Finger

BBDO Toronto brings back touch-the-screen videos

BBDO Toronto had a big hit last year with its Skittles Touch campaign (taking home gold Lions in Film and Cyber at the Cannes ad festival, for one thing). The…

Medical Oddities Abound in DDB's First Skittles Ads

New spots star candy-covered outcasts

[UPDATE: DDB did the "Bleachers" and "Cranky" spots. LatinWorks did "Mentor."] Skittles has a new ad agency, DDB, but the candy brand's obsession with malformed anatomy continues. In the spirit…

Mentos Erases Negative Tweets With Facebook App

But it isn't exactly a 'positive' experience

Mentos has partnered with The Martin Agency to create a Negative Tweet Eliminator app for Facebook. It isn't a bad idea, though it's executed in a way that ranges from…

Method Man Does Sweet Rap for Sour Patch Kids

Candy messes with the hip-hop star

Here's a sweet-and-sour bit of branded music: Method Man brings the pain for Sour Patch Kids, which on Tuesday released a video starring the rapper titled "World Gone Sour (The…

The Spot: Candy Machine

Fallon introduces Cadbury's Twirl Bites with a visual treat: a giant, spinning whirligig full of whimsical worlds

GENESIS: To introduce its new Twirl Bites candy, Cadbury wanted an uplifting and magical TV spot that would bring the joy of twirling to life. Fallon had the ambitious idea…

Candies Couple Up and Get Cozy in Fallon Campaign

A new jelly candy in the U.K. called Guzzle Puzzle (made by the Natural Confectionary Co.) has quite the Willy Wonka-ish marketing hook. There are five different flavors—cinnamon, lime, orange,…

Australia Spends Two Months Deciding Whether Red M&M Is a Bully

Final answer: No, he's just funny

As if our friends in Australia's Advertising Standards Bureau didn't have enough inane projects, they just wasted two months examining the social interactions of talking M&Ms in commercials. Some viewers…

Ad of the Day: Pretzel M&M's

Are you small and tasty? Best to avoid the guy with 'hungry eyes'

Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial? Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from…

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