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Topic: Candy

The Spot: Chewing Is Believing A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

June 19, 2012, 12:04 AM EDT

Mars Turns Out the Sweetest Creative Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

June 11, 2012, 7:09 AM EDT

Teens Drawn to Older Ladies via Snickers Peanut Butter Bars Cross-generational appeal by BBDO

This new ad from BBDO, New York, for Snickers Peanut Butter Squared bars might seem silly and forced to some of you. But anyone who has walked through Costco on…

June 4, 2012, 11:26 AM EDT

Snickers Makes It Easier to Unhook a Woman's Bra The hidden benefits of not being hungry

Eating a Snickers bar not only keeps you from being Joe Pesci—it also improves your fine motor skills, which are so essential to removing a woman's bra safely and effectively.…

May 31, 2012, 2:02 PM EDT

10 Famous Chocolate Ads to Make Easter a Little Sweeter Spots for Snickers, Cadbury, M&Ms and more

Like it or not, Easter is largely a holiday about chocolate. The candy enjoys its second-largest sales spike of the year around this time, after Halloween, and Americans eat more…

April 5, 2012, 3:15 PM EDT

The Spot: Heaven on Earth BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…

April 3, 2012, 12:09 AM EDT

Skittles Not Really Into the Whole Anti-Bullying Thing New 'Tease the rainbow' spot

Skittles' new "Liar Liar" ad is just as weird as the brand's previous efforts, but also a little meaner. The poor kid's friends and mom are exploiting what looks like…

March 27, 2012, 11:34 AM EDT

Skittles Wants to Do More Disturbing Things With Your Finger BBDO Toronto brings back touch-the-screen videos

BBDO Toronto had a big hit last year with its Skittles Touch campaign (taking home gold Lions in Film and Cyber at the Cannes ad festival, for one thing). The…

March 20, 2012, 4:25 PM EDT

Medical Oddities Abound in DDB's First Skittles Ads New spots star candy-covered outcasts

[UPDATE: DDB did the "Bleachers" and "Cranky" spots. LatinWorks did "Mentor."] Skittles has a new ad agency, DDB, but the candy brand's obsession with malformed anatomy continues. In the spirit…

March 7, 2012, 9:35 AM EST

Mentos Erases Negative Tweets With Facebook App But it isn't exactly a 'positive' experience

Mentos has partnered with The Martin Agency to create a Negative Tweet Eliminator app for Facebook. It isn't a bad idea, though it's executed in a way that ranges from…

November 1, 2011, 7:45 AM EDT

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