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Topic: Candy

Make Sweet, Sweet Love (and Lots of Babies), Says Mentos

Candy brand's awesome anthem in Singapore

In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose…

Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar

BBDO sketches origins of a bitter feud

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all…

Girl Makes Out With a Walrus in Latest Crazy Skittles Ad

DDB spot pushes Skittles Riddles

It's come to this—girls swapping spit with tusked sea creatures in the suddenly bestial Skittles campaign from DDB Chicago. Walruses do make the occasional cameo in advertising; BBH's pat-a-cake spot…

Door Slams on Girl Scouts' Sweet Treats

Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

The Spot: Chewing Is Believing

A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

Mars Turns Out the Sweetest Creative

Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

Teens Drawn to Older Ladies via Snickers Peanut Butter Bars

Cross-generational appeal by BBDO

This new ad from BBDO, New York, for Snickers Peanut Butter Squared bars might seem silly and forced to some of you. But anyone who has walked through Costco on…

Snickers Makes It Easier to Unhook a Woman's Bra

The hidden benefits of not being hungry

Eating a Snickers bar not only keeps you from being Joe Pesci—it also improves your fine motor skills, which are so essential to removing a woman's bra safely and effectively.…

10 Famous Chocolate Ads to Make Easter a Little Sweeter

Spots for Snickers, Cadbury, M&Ms and more

Like it or not, Easter is largely a holiday about chocolate. The candy enjoys its second-largest sales spike of the year around this time, after Halloween, and Americans eat more…

The Spot: Heaven on Earth

BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…

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