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Topic: Candy

Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest Willy Wonka would be proud

Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…

September 24, 2012, 2:32 PM EDT

Abe Lincoln Look-Alike Sweats Skittles in Latest Oddball Spot Doomed run on a treadmill

Skittles's fascination with poorly functioning anatomy continues in this latest commercial from DDB Chicago, in which a man—who looks quite a bit like Abraham Lincoln—sweats Skittles as he runs on…

September 18, 2012, 4:26 PM EDT

Mentos Are Great for Covering Up Your Naughty Bits Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

August 28, 2012, 4:18 PM EDT

Make Sweet, Sweet Love (and Lots of Babies), Says Mentos Candy brand's awesome anthem in Singapore

In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose…

August 8, 2012, 3:41 PM EDT

Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar BBDO sketches origins of a bitter feud

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all…

July 16, 2012, 12:33 PM EDT

Girl Makes Out With a Walrus in Latest Crazy Skittles Ad DDB spot pushes Skittles Riddles

It's come to this—girls swapping spit with tusked sea creatures in the suddenly bestial Skittles campaign from DDB Chicago. Walruses do make the occasional cameo in advertising; BBH's pat-a-cake spot…

July 2, 2012, 2:51 PM EDT

Door Slams on Girl Scouts' Sweet Treats Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

June 25, 2012, 12:02 AM EDT

The Spot: Chewing Is Believing A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

June 19, 2012, 12:04 AM EDT

Mars Turns Out the Sweetest Creative Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

June 11, 2012, 7:09 AM EDT

Teens Drawn to Older Ladies via Snickers Peanut Butter Bars Cross-generational appeal by BBDO

This new ad from BBDO, New York, for Snickers Peanut Butter Squared bars might seem silly and forced to some of you. But anyone who has walked through Costco on…

June 4, 2012, 11:26 AM EDT

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