Advertisement

Topic: Candy

The Spot: Chewing Is Believing A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

June 19, 2012, 12:04 AM EDT

Mars Turns Out the Sweetest Creative Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

June 11, 2012, 7:09 AM EDT

The Spot: Heaven on Earth BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…

April 3, 2012, 12:09 AM EDT

The Spot: Candy Machine Fallon introduces Cadbury's Twirl Bites with a visual treat: a giant, spinning whirligig full of whimsical worlds

GENESIS: To introduce its new Twirl Bites candy, Cadbury wanted an uplifting and magical TV spot that would bring the joy of twirling to life. Fallon had the ambitious idea…

September 27, 2011, 6:50 AM EDT

Ad of the Day: Pretzel M&M's Are you small and tasty? Best to avoid the guy with 'hungry eyes'

Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial? Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from…

August 1, 2011, 10:02 AM EDT

Advertisement