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Topic: Candy

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to…

A Giant Chocolate Hen Lays Sweet Easter Surprises in Supermarket's Ad Campaign

Just don't make it angry

Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg? Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough already, the U.K.…

M&M's Unveils 75th Anniversary Spot Featuring Zedd and Aloe Blacc's 'Candyman'

Reimagining the Sammy Davis Jr. classic

M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy…

BBDO Art Director Tells Us All About Snickers' Absurdly Photoshopped Swimsuit Model

'Print advertising still isn't dead'

BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by…

Extra Gum Follows Up 'Sarah & Juan' With a Real-Life Couple's Sad-Sweet Story

But is the flavor still there?

It's the third time around for Extra Gum, and things are suddenly getting real. The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A Second…

Snickers Just Put the Most Epic Photoshop Fail on the Back of SI's Swimsuit Issue

Seems the retoucher was hungry

The front cover of Sports Illustrated's Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham.…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Peeps 2016! Candy Brand Campaigns to Kick Punxsutawney Phil to the Curb

Who's the real spring chicken?

Punxsutawney Phil makes his depressing prediction nearly every year: Keep the coats and snow shovels handy because there's likely to be at least six more weeks of winter. Isn't it…

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