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Topic: Cancer

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center

Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

'Deserve to Die' Campaign Puts Lung Cancer in Spotlight

Wisconsin agency knew work would be polarizing

A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable…

JWT's Rob Quish Enlists Jon Lester for Childhood Cancer PSA

Passion project for exiting Atlanta CEO

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11.…

Creative Crotch Ads Encourage Men to Get Hands-On

Cancer PSAs from Peru help inspire self-checks

Self-checking for testicular cancer has yielded some of the oddest PSAs out there, including our No. 4 Freakiest Ad of 2011, the (NSFW) “Rhian Touches Herself.” But these print ads…

Rogue Medical Group Strikes Again With Cancer Billboard in Chicago

PCRM targets hot-dog eaters with blunt headline

Watch out, hot-dog lovers. You might be in for a case of the butt cancers. A new billboard on Chicago's Eisenhower Expressway is getting quite a bit of attention with…

Could Mr. Hankey Become the Ad Mascot for Rectal Cancer?

NYC woman petitions 'South Park' creators

Dear God, the madness never ends. A woman named Michelle L. Dobrawsky is asking Trey Parker and Matt Stone to take a break from picking on Mormons and Scientologists and…

'Prostate Czech' Ads Don't Exactly Ease Men's Anxiety

'Get checked before you get Czeched'

Meet Branko, a bald, burly, tracksuit-wearing, latex-lovin' Czech who hangs out in a dank, unhygienic warehouse and cackles insanely during his quest to explore men's rectums. His catchphrase: "Come here,…

Lingerie Model Grows a Pair for Testicular Cancer (NSFW)

JWT London's truly ballsy PSA

Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian…

Australian Bus-Stop Ad Dispenses Sunscreen to Beachgoers

Now that scientists better understand what horrors the fiery death star we call the sun can enact on our skin, it's crucial to convey those dangers to a population that…

Canada Loves Your Colon, That 'Five Feet of Fabulous'

The Canadian Partnership Against Cancer wants to start a "colonversation" with laypeople about their colonic health, and they got the log rolling with a faux-'50s educational video called "Five Feet…

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