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Topic: Cancer

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Light Artist Turns Hill Into Giant Illuminated Breast for Cancer Charity Glorious or insensitive?

British light artist Bruce Munro has turned a piece of the Wiltshire countryside in England into a giant Lite Brite breast. Dubbed the "Beacon on the Hill," the installation is…

June 26, 2013, 9:22 AM EDT

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

June 3, 2013, 10:05 AM EDT

'Deserve to Die' Campaign Puts Lung Cancer in Spotlight Wisconsin agency knew work would be polarizing

A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable…

June 28, 2012, 8:37 AM EDT

JWT's Rob Quish Enlists Jon Lester for Childhood Cancer PSA Passion project for exiting Atlanta CEO

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11.…

May 11, 2012, 2:05 PM EDT

Creative Crotch Ads Encourage Men to Get Hands-On Cancer PSAs from Peru help inspire self-checks

Self-checking for testicular cancer has yielded some of the oddest PSAs out there, including our No. 4 Freakiest Ad of 2011, the (NSFW) “Rhian Touches Herself.” But these print ads…

April 6, 2012, 10:52 AM EDT

Rogue Medical Group Strikes Again With Cancer Billboard in Chicago PCRM targets hot-dog eaters with blunt headline

Watch out, hot-dog lovers. You might be in for a case of the butt cancers. A new billboard on Chicago's Eisenhower Expressway is getting quite a bit of attention with…

March 15, 2012, 8:48 AM EDT

Could Mr. Hankey Become the Ad Mascot for Rectal Cancer? NYC woman petitions 'South Park' creators

Dear God, the madness never ends. A woman named Michelle L. Dobrawsky is asking Trey Parker and Matt Stone to take a break from picking on Mormons and Scientologists and…

October 18, 2011, 10:36 AM EDT

'Prostate Czech' Ads Don't Exactly Ease Men's Anxiety 'Get checked before you get Czeched'

Meet Branko, a bald, burly, tracksuit-wearing, latex-lovin' Czech who hangs out in a dank, unhygienic warehouse and cackles insanely during his quest to explore men's rectums. His catchphrase: "Come here,…

October 10, 2011, 11:26 AM EDT

Lingerie Model Grows a Pair for Testicular Cancer (NSFW) JWT London's truly ballsy PSA

Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian…

September 19, 2011, 11:03 AM EDT

Australian Bus-Stop Ad Dispenses Sunscreen to Beachgoers

Now that scientists better understand what horrors the fiery death star we call the sun can enact on our skin, it's crucial to convey those dangers to a population that…

July 19, 2011, 10:08 AM EDT

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