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Topic: Canada

No Means No, but What Means Yes? Ads Say Sexual Consent Must Be 'Loud and Clear' Campus campaign from Canada

When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent." "Real consent is mutual and sure.…

February 12, 2014, 9:30 AM EST

For Better or Worse, Here's How McNuggets Are Made Pink slime? No. Beige mash with skin? Yep!

Remember pink slime? McDonald's Canada continues its crusade for McFood transparency with a new video aimed at proving Chicken McNuggets are not made from the pastel meat goop seen in…

February 6, 2014, 9:41 AM EST

Diversity PSA Misses the Mark by Saying Two-Man Luge Is 'a Little Gay' Juvenile humor simply plays up stereotypes

Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter…

February 5, 2014, 12:17 PM EST

Lingerie Ads Star Plus-Size Model With Ovarian Cancer … Hair Loss, Scars and All Bold move by Forever Yours

When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling. While undergoing treatment for ovarian cancer,…

January 28, 2014, 8:54 AM EST

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

January 17, 2014, 2:07 PM EST

How Do You Test a Truly Canadian Battery? In a Truck Made of Ice Doesn't get much cooler than this

This is the coolest promotion we've seen in a while. Ice cold, in fact. To prove that Canadian Tire's MotoMaster Eliminator Battery would start under any conditions, the company and agency…

January 10, 2014, 12:29 PM EST

Netflix Revels in the Clichés in DDB's Amusing 'Pep Talk' Ad Vaguely inspiring stuff!

You guys remember that blog post about that ad that did a familiar thing in a fresh way? When a creative team took a clichéd trope and offered a meta…

January 7, 2014, 10:40 AM EST

University of Alberta's Version of Barney Will Devour Your Tender Mammal Flesh Jurassic George promotes paleobiology program

Jurassic George, a rubbery T-Rex who terrorizes his hapless human sidekicks on a Barney and Friends-type show promoting the University of Alberta's free online paleobiology classes, is a prehistoric hoot. Crafted…

December 26, 2013, 11:59 AM EST

Two Guys Make Arduous Journey to Middle of Nowhere to Give Third Guy a Molson Beer Fridge Canada visits Indonesia

The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is…

December 19, 2013, 12:56 PM EST

Electrifying Video Salutes the Incredible, Otherworldly Genius of Ad People Oh God, you're friends with a cookie!

Marketing professionals, here's your Friday-morning pep talk—a video anthem honoring your astounding, preternatural, game-changing genius. You've made people follow, share, pin, tweet, re-tweet and like. You've put "vertising" on the…

December 13, 2013, 9:59 AM EST

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