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Topic: Canada

How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless In Canada, you can

This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance…

October 4, 2013, 9:47 AM EDT

Coca-Cola Apologizes for Vitaminwater Bottle Cap That Read 'YOU RETARD' Promo gets lost in translation

The idea? Play off Canada's bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young…

September 20, 2013, 8:49 AM EDT

Taco Bell Brings Doritos Locos Tacos to Canada, Makes Impatient Critics Literally Eat Their Words Angry tweets etched on shells

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

August 28, 2013, 10:59 AM EDT

Toshiba Gets Sophomoric in Ads Aimed at College Crowd Pranks, bodily fluids and unrequited bromance

Toshiba targets the college-guy demo with sophomoric humor in a trio of Canadian spots from Capital C. All of the action takes place in dorm rooms, and the ads seek…

August 15, 2013, 8:11 AM EDT

Agency Attaches GoPro Camera to Dog, Sets It Loose in the Office for an Hour Crush's cute livestream

Here's an awesome Friday-afternoon agency project: Toronto animation, design and VFX studio Crush decided to attach a GoPro camera to their dog Sadie and livestream her travels around the building…

July 26, 2013, 3:50 PM EDT

The Most Intense Ad Ever Made for a City Council's Cable-Access Broadcasts Blockbuster from Yukon Territory

Pulse-pounding thriller music and dramatic editing capture all the "excitement" of cable-access city-council broadcasts in Whitehorse, Yukon Territory, in this tongue-in-cheek (but 100 percent real) promo. The commercial is nearing…

July 22, 2013, 8:20 AM EDT

Waxing Salon Invites You to Rip Wax Strips Off a Human Tear-Off Flier Painfully fun

The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around town and invited people to…

July 15, 2013, 8:51 AM EDT

Molson's World-Traveling Beer Fridge Can Be Opened Only With a Canadian Passport Please wait for one to arrive

I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer badly enough. Molson…

June 27, 2013, 10:25 AM EDT

Can You Hear the Tone Hidden in This 'Vision Test'? Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

May 10, 2013, 8:02 AM EDT

Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven…

April 16, 2013, 10:20 AM EDT

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