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Topic: Canada

If You're Not Targeting Unborn Babies With Your Advertising, You've Already Lost

Taxi and BBDO can explain

If you're still obsessed with millennials, you've way behind the curve. Taxi Canada and BBDO Toronto both explain that you need to walk back to the very beginnings of life—newborns, fetuses,…

Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again

Burnett's ode to innocence

It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and…

Watch People in Other Industries React Hilariously to Being Asked for Free Spec Work

Advertising, we have a problem

People in other industries don't provide their would-be clients with "spec work" for free. That would be asinine. So, why do advertising agencies continue to do it? It's not a new…

Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial

Shaw Communications obliges

'Tis the season for heart-tugging brand videos. Wait, already? Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand…

Doritos Is About to Try a 12-Hour-Long Periscope, and It Should Be Quite Smashing

Flavors collide in social stunt

Doritos on Thursday will introduce Canada to Doritos Collisions, featuring two types of chips in the same bag—at first, habanero and guacamole. To celebrate, BBDO Toronto has planned a mammoth,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

Ad of the Day: This Amazing New Gadget, the Quitbit, Tells You When Your Time Is Up

Better start planning now

It doesn't time your run. It's for when your time runs out." That's one of the slogans being used for a shocking new device called the Quitbit, a macabre piece of…

Here's an 8-Bit Video Game That Every Ad Agency Intern Should Be Playing

McMillan's gift to its cheap labor

Ad agency interns love to get real-world experience. Sometimes that means actually working for real clients. Other times it means sitting around playing 8-bit video games. The interns at Ottawa, Ontario,…

This Guy Just Made the Most Hilariously Insane Political Campaign Ad Ever

Starring a giant goose, a dragon and an alien

If crazy political ads are their own kind of art form, this one is something of a masterpiece. Wyatt Scott is an independent candidate for Canadian parliament. And taking his new…

Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On

Fear the lost childhoods of a generation

Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families. The brand yearns for…

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