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Topic: Canada

Taxi Auctions Off Its 2008 Mini Coupe After Losing Account Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember…

July 11, 2012, 9:41 AM EDT

Ikea's Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing

Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!"…

June 14, 2012, 7:59 AM EDT

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

May 23, 2012, 11:38 AM EDT

Athlete Outruns the Wreckage of Injury in Canadian Paralympic Spot Stunning ad from BBDO Toronto

This BBDO Toronto spot for the Canadian Paralympic Committee takes the gold for inspired visual storytelling. Amputee runner Alister McQueen races around a track at night, initially dodging stray wheelchairs,…

May 8, 2012, 12:43 PM EDT

McDonald's Billboard, Made With Reflective Tape, Lit Up by Headlights at Night What could possibly go wrong?

You're tired, hungry, barreling along a dank, fog-shrouded Vancouver highway at 3 a.m. (We'll assume you took a wrong turn at Seattle.) Your tires screech as you round a corner,…

April 10, 2012, 9:37 AM EDT

Adult-TV Ads Poke Fun at Absurdity of XXX Plots (SFW) Funny series from Dare Vancouver

Doing ads for adult-television networks—not an easy job. You can't use the channel's content, for one thing. Yet Amour, an XXX station in Canada, consistently does amusing work. A couple…

March 22, 2012, 11:38 AM EDT

Skittles Wants to Do More Disturbing Things With Your Finger BBDO Toronto brings back touch-the-screen videos

BBDO Toronto had a big hit last year with its Skittles Touch campaign (taking home gold Lions in Film and Cyber at the Cannes ad festival, for one thing). The…

March 20, 2012, 4:25 PM EDT

Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot Rethink takes humiliation approach

Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains…

March 14, 2012, 8:51 AM EDT

Ad of the Day: Budweiser Brand celebrates the return of the Winnipeg Jets by brewing a special batch with water blessed by fans

Budweiser is known as an all-American brand. But of late, it's found a sweet spot north of the border. Budweiser Canada has harnessed Canadian pride—more specifically, Canadian pride about hockey—to deliver…

March 5, 2012, 3:21 PM EST

Canadian Ad Shines a Harsh Light on Elder Abuse Acart's spot is frighteningly grim

An elderly woman and her caregiver are chatting over tea when darkness descends and the younger woman's smiling countenance turns malevolent and her tone grows harsh. "It's just another thousand.…

February 28, 2012, 10:24 AM EST

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