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Topic: Canada

Ad of the Day: This Powerful Campaign Has Answers for Parents Googling 'Down Syndrome'

The genetic disorder, explained by those who have it

A powerful new Canadian ad campaign presents the most commonly Googled questions about Down syndrome—and has people living with Down syndrome answer them in a collection of some 40 videos. Titled…

Ad of the Day: Sick Kids Are the Ultimate Fighters in Brilliant Hospital Ads by Cossette

The power of defiance, and imagination, to heal

A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle.  So says a gorgeous, jaw-dropping new campaign from SickKids Hospital—or as it's…

Prime Minister Justin Trudeau Tries to Lure More Americans to Canada in New Tourism Campaign

It's 'not cold, it's cool'

To attract more U.S. tourists, Destination Canada, the country's national tourism marketing organization, brought in the big guns: Canadian Prime Minister Justin Trudeau, whose good looks and feminist viewpoints have…

This Darkly Clever Billboard for a Funeral Home Leaves Toronto Motorists Aghast

John St.'s PSA in disguise

This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming…

Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad

Lg2's Danny Kean spot goes viral

It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your…

Ad of the Day: Canadian Beer Sees How Many Absurd Slogans It Can Fit in a Single Ad

Boneshaker spoofs the category's excesses

Tired of Miller Time? Too busy to respond to life's beckon? Found other uses for your right arm? Amsterdam Brewery's Boneshaker Unfiltered IPA knows you're suffering from slogan fatigue. (Probably you…

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

WestJet's Blue Santa is at it again

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic…

Ad of the Day: McDonald's Seeks Great Recipes in Top-Secret Contest for Employees

The winner gets $10,000

McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its…

Ad of the Day: This Amazing New Gadget, the Quitbit, Tells You When Your Time Is Up

Better start planning now

It doesn't time your run. It's for when your time runs out." That's one of the slogans being used for a shocking new device called the Quitbit, a macabre piece of…

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion

Chain moved too fast and never bothered listening to the locals

The news that American big-box giant Target is throwing in the towel on its Canadian operations—shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax…

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