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Topic: Canada

Can You Hear the Tone Hidden in This 'Vision Test'? Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

May 10, 2013, 8:02 AM EDT

Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven…

April 16, 2013, 10:20 AM EDT

Pizza Hut Sketches Art Masterpieces on Pizza Boxes Live on YouTube Well, not all the results are cheesy

Weird, but also pretty neat: On Tuesday, Pizza Hut Canada streamed live YouTube video of an illustrator sketching commenter-suggested images on pizza boxes. It's a bit reminiscent of that artist…

April 3, 2013, 2:06 PM EDT

Idiotic Billboard Celebrating Women Shows Three Grinning Dudes in Suits Honorers push out honorees

Your billboard fail of the day comes from Halifax, Nova Scotia, where Mount Saint Vincent University put up an ad encouraging people to honor the "remarkable women" in their lives…

April 3, 2013, 12:10 PM EDT

General Motors and Orange Partner With Klout Brands look to harness social influencers

General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products. GM has signed a one-year…

April 2, 2013, 3:31 PM EDT

Canadian PSA Takes Aim at the Noxious Epidemic of Social Farting It's like being a social smoker

"Just because I fart at parties now and then, it doesn't make me a farter." That's how I plan to begin my memoirs, and it's also a key line in…

March 18, 2013, 9:21 AM EDT

Ad Agency That Put 10-Year-Olds in Charge Has Now Made a Feature Film A 90-minute experiment for Labatt

Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film…

February 28, 2013, 2:30 PM EST

'Crotches Kill,' Canadian Ads Warn Texting Drivers A groin-inducing tagline

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…

February 26, 2013, 8:59 AM EST

Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions Clever set design helps build support for new facilities

Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in…

February 22, 2013, 11:53 AM EST

No One Cares About Your Stupid Ad Awards, Especially Not Your Kids John St. puts Canada's Cassies in perspective

Ha, ha, dumb advertising people, no one in his or her right mind cares about your lame industry awards! Ad agency John St. does a great job of communicating that…

February 13, 2013, 9:21 AM EST

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