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Topic: Canada

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it…

February 26, 2015, 11:15 AM EST

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History 1one Production was there, evidently

Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it…

February 17, 2015, 11:56 AM EST

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion Chain moved too fast and never bothered listening to the locals

The news that American big-box giant Target is throwing in the towel on its Canadian operations—shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax…

January 15, 2015, 6:51 PM EST

Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary Struck by a rainbow

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles,…

December 11, 2014, 9:08 AM EST

A Globe-Spanning Gift Was Secretly in Store for This London Bar Packed With Canadians Air Canada buys everyone a round to remember

Wherever you travel around the world, you'll always find Canadians gathering together, sharing stories and racking up an impressive bar tab. But this batch was especially lucky. Last week, Air Canada…

December 3, 2014, 5:21 PM EST

This Great Billboard for a Magic Festival Is Like Its Own Little Magic Show A mop with a mind of its own

Ever wonder what Harry Potter would do with an ad campaign? Have a look at this. The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad…

November 24, 2014, 12:35 PM EST

Mike Myers Does a Hilarious Sears Ad With His Brother, Who's Worked There for Decades Star power for struggling chain's Canadian operation

Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection. Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother…

November 13, 2014, 11:43 AM EST

Leo Burnett Motivates Employees by Making Them Do Shots and Slapping Them in the Face Hard-hitting program gets great results

Here's the last parody video we're going to post from Strategy magazine's Agency of the Year event in Toronto. It's Leo Burnett's entry, and it seems the agency has found…

November 12, 2014, 8:34 AM EST

This Agency Is Livestreaming a Virtual Tour via a GoPro Strapped to a Dog's Back Sniff out this place until 3 p.m.

It really is the best way to see an agency: the dog's-eye view. Toronto animation, design and VFX studio Crush did it last year, attaching a GoPro camera to its dog…

November 11, 2014, 12:55 PM EST

Canadian Regulators Back Off Plan to Impose a 'Netflix Tax' Streaming service won't have to subsidize TV productions

Canada’s equivalent of the FCC has backed off trying to regulate Netflix by dropping a proposal that has become known as the "Netflix tax." The move could have significant implications for…

November 11, 2014, 8:00 AM EST

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