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Topic: Campfire

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

Cinemax Appeals to the 1 Percent in Labyrinthine Ads for 'Hunted'

Wall Street targeted by spy drama

I'm a sucker for a good ARG, even if it is just an ad for a show I'll never watch. So, I'm intrigued by what Campfire and Jam3 put together…

Campfire Cooks Up Buzz for Game of Thrones

Agency's elaborate push fueled buzz ahead of premiere

Sunday's premiere of the new HBO fantasy series Game of Thrones may have drawn relatively moderate numbers but don’t blame its marketing agency. Campfire, which specializes in bespoke marketing that blends…

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