Campbell Soup | Adweek

Campbell Soup Seeks Big Ideas From Small Groups CEO pushes soup giant to move faster, 'think outside the can' By Andrew McMains

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…

March 11, 2013, 3:15 PM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience By Christopher Heine

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

The iPhone 5 May Have Just Made Mobile Coupons Real That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook By Christopher Heine

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

September 13, 2012, 12:00 AM EDT

What Marketers Want From iPhone 5 Near-field communications chips and standardized metrics top wish lists By Christopher Heine

Techies are waiting with bated breath to learn about the user-friendly features Apple will be unveiling with the newest version of the iPhone tomorrow (Sept. 12). Rumor mill sources are…

September 11, 2012, 6:43 PM EDT

Fast Chat: Campbell's New Digital Lead Adam Kmiec Former Walgreen's social head talks about the differences between retail and CPG marketing By Christopher Heine

Campbell Soup Company recently poached Adam Kmiec from Walgreens, naming him the global lead for digital marketing and social in a newly created role at the 143-year-old CPG giant. During…

July 5, 2012, 3:18 PM EDT

Campbell's says soup is pretty amazing, too By David Kiefaber

Looks like oatmeal isn't the only amazing food on the shelves these days. Days after Quaker urged us to "Wake up and be amazing," Campbell Soup Co. is rolling…

September 8, 2010, 9:53 AM EDT

Topic: Campbell Soup