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Topic: Campbell Ewald

Lowe Name Returns to New York Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

October 21, 2013, 11:29 AM EDT

Ad of the Day: OnStar Keeps You Cosmically Connected Amazing stories from Lowe Campbell Ewald

Ads about technology can leave you cold, particularly when they try to explain what the technology does. Often, humanity gets lost in the equation, and you end up feeling disconnected…

July 15, 2013, 12:46 PM EDT

Campbell Ewald Is New Lowe Hub in U.S. Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

July 9, 2013, 11:48 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

TurboTax Down to Finalists Decision in early July

Four finalists are competing to become the new lead shop on TurboTax: Wieden + Kennedy, Crispin Porter + Bogusky, Campbell Ewald and Goodness Mfg., sources said. An Intuit rep confirmed the…

May 31, 2013, 3:33 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

McCann Erickson Keeps USPS in the Family IPG units continue to handle creative, media business

Interpublic Group retained its hold on the United States Postal Service, with the mail carrier awarding its creative business to McCann Erickson, according to sources. Sources said that the other contenders…

April 1, 2013, 11:48 AM EDT

Four Contenders Chase Cadillac Incumbent Fallon is defending

General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…

March 29, 2013, 3:54 PM EDT

Reports: Cadillac to Shift Account to Campbell Ewald Automaker says review is pending

GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…

March 12, 2013, 2:06 PM EDT

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