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Topic: Campbell Ewald

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

Lowe Name Returns to New York

Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

Ad of the Day: OnStar Keeps You Cosmically Connected

Amazing stories from Lowe Campbell Ewald

Ads about technology can leave you cold, particularly when they try to explain what the technology does. Often, humanity gets lost in the equation, and you end up feeling disconnected…

Campbell Ewald Is New Lowe Hub in U.S.

Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

Commonwealth Angles to Retrieve Silverado Business

Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

Cadillac Leaves Fallon for IPG Team [UPDATED]

Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

TurboTax Down to Finalists

Decision in early July

Four finalists are competing to become the new lead shop on TurboTax: Wieden + Kennedy, Crispin Porter + Bogusky, Campbell Ewald and Goodness Mfg., sources said. An Intuit rep confirmed the…

Campbell Ewald's Chief Marketer Can't Talk About Cadillac

But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

McCann Erickson Keeps USPS in the Family

IPG units continue to handle creative, media business

Interpublic Group retained its hold on the United States Postal Service, with the mail carrier awarding its creative business to McCann Erickson, according to sources. Sources said that the other contenders…

Four Contenders Chase Cadillac

Incumbent Fallon is defending

General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…

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