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Topic: Campbell Ewald

Financial Client USAA Drops Campbell Ewald as Agency Reels From Racist Email Controversy

Account had been with IPG shop since 2008

Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract termination,"…

Campbell Ewald's CEO Has Been Fired Amid Fallout Over a Staffer's Racist Email

Jim Palmer out after 'Ghetto Days' note came to light

In a two-sentence news release this morning, Interpublic Group announced it has terminated Campbell Ewald CEO Jim Palmer and handed leadership to agency president Kevin Wertz. While the agency has not…

Picked to Promote State Tourism and Business, Campbell Ewald Loves New York

Wins Empire State Development Corp. contract

Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls. The Empire State Development Corporation, a 47-year-old public entity created to promote tourism,…

Travelocity's Roaming Gnome Settles Down at a New Agency

Campbell Ewald wins business, gets visit from the mascot

Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its…

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

Lowe Name Returns to New York

Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

Ad of the Day: OnStar Keeps You Cosmically Connected

Amazing stories from Lowe Campbell Ewald

Ads about technology can leave you cold, particularly when they try to explain what the technology does. Often, humanity gets lost in the equation, and you end up feeling disconnected…

Campbell Ewald Is New Lowe Hub in U.S.

Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

Commonwealth Angles to Retrieve Silverado Business

Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

Cadillac Leaves Fallon for IPG Team [UPDATED]

Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

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