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Topic: Campaign

Fox Sports Gets World Cup Fans Revved Up for Round 2 New campaign reignites the flame

Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social…

February 22, 2015, 8:00 PM EST

Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

February 17, 2015, 9:00 AM EST

Toyota Teases Its Athlete-Studded Plans for the Super Bowl 2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

January 16, 2015, 11:28 AM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

Rob Lowe Talks About the Awesome Randomness of His DirecTV Characters [Video] The ads are 'out there in a really fun, smart, stupid way'

Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year,…

January 13, 2015, 11:23 AM EST

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

November 21, 2014, 6:00 AM EST

World AIDS Day Push Uses Music to Reach Millennials Coca-Cola exec says 2014 is tipping point for prevention

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED). This is the third year that Coke has partnered with the organization…

November 3, 2014, 7:00 AM EST

The 3 Reasons Why Infiniti Picked Crispin Marketing chief Vincent Gillet explains his thinking

Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency. In…

October 29, 2014, 12:55 PM EDT

This L.A. Agency Takes on the California Drought Omelet rolls out '#H2No' water saving campaign

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore. So, Los Angeles-based agency Omelet has partnered…

October 27, 2014, 5:34 PM EDT

These Ads for Glass Bottles Are About as Hilarious as Ads for Glass Bottles Could Be Ditch the plastic and cans today

A world without glass would be pretty soulless. That's the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world's largest manufacturer of…

October 16, 2014, 9:58 AM EDT

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