Topic: cafemom

How CafeMom Plans to Cater to Millennial Latinas

Big backing for mobile-first site Vivala

CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women. The user-generated platform will be run by editor in chief Zuania Capó,…

Parenting Sites Take Baby Steps to Reach Latinas

CafeMom launches bilingual site MamásLatinas

With Latinos accounting for a quarter of U.S. births, parenting websites are redoubling efforts to attract the burgeoning segment. But while some are rolling out new sites, others are opting…

YouTube Natives Topping Big Names Early On

Mom, science channels off to solid starts; eggheads, Demand Media struggle

Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before. YouTube natives like Maker Studios and Vlogbrothers are off to…