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Topic: Cadillac

Cadillac Will Move Its Global Headquarters From Detroit to NYC Wants to be 'at the epicenter of sophisticated living'

In a move to bolster the Cadillac brand amid competition from European luxury rivals such as BMW, Jaguar and Mercedes, General Motors said it will open a new global headquarters…

September 23, 2014, 5:45 PM EDT

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

September 22, 2014, 10:13 AM EDT

IPG Kills Rogue Unit Dedicated to Cadillac Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

September 9, 2014, 10:54 AM EDT

One of the dolls created by two female engineers Mic is highlighting in a series
Mic Forgoes Banners for Native Advertising Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

August 26, 2014, 1:08 PM EDT

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

Naomi Troni Takes Global CMO Role at Lowe Hire seeks to further reestablish the shop's presence in the U.S.

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York.…

April 9, 2014, 11:33 AM EDT

Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated Pashon Murray is slightly less arrogant

It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co. Ford's agency, Team Detroit, shot the parody…

March 27, 2014, 8:27 PM EDT

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Is Cadillac's New Ad Totally Inspiring or Completely Repulsive? Viewers divided by this guy's view of America

In Cadillac's latest commercial from ad agency Rogue, airing during the Olympics, we take a tour of the souped-up American dream while our host (played by Neal McDonough) waxes poetic…

February 13, 2014, 9:39 AM EST

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