Topic: Cadillac
Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…
General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…
GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…
Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs,…
Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S.…
Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…
In recent days, we've seen Honda and Acura unveil celebrity-heavy Super Bowl spots (well, extended versions of a pair of :60s) with Matthew Broderick, Jerry Seinfeld and Jay Leno. Now,…
Last summer, Fallon appeared to have scored big when it landed Cadillac and its estimated $270 million account. It wasn’t just a much-needed shot in the fiscal arm, but it…
Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…
Cadillac's marketing goals for 2011 are to prove that a) Laurence Fishburne's voice could sell sawdust to a lumber mill, and b) luxury doesn't have to be dry and boring.…
