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Topic: Cadbury

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

Top Marketing Exec Leaves Mondelez

Mary Beth West exits during major reorg

Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since…

After This Ad, You'll Fight the Urge to Sexy-Dance Across the Airport

Cadbury livens up another workplace

Cadbury's latest video spot for its Ritz and Lu bars features a dancing passport officer who, from the looks of it, might have been a better fit at the Ministry…

Cadbury Brings the Joy Yet Again With James Corden's Lip Sync

A 2-minute ad actually worth watching

Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K. actor James Corden, best known as the creator of hit…

Cadbury Can (and Will) Boogie in This Charming Ad

Disco classic makes a comeback

Cadbury and Fallon London, the pair that brought us the Internet's legendary drumming gorilla, are back with a charming spot called "Yes Sir, I WILL Boogie in the Office." As many…

Fun, Ludicrous Dancing Jacket Springs to Life When You Eat Cadbury Chocolate

Wearable tech gets a little sweeter

Cadbury has invented a trench coat that basically dances when you eat the brand's chocolate. Because eating Cadbury chocolate brings euphoria so intense that it makes even your clothes dance,…

Cadbury Captures the Christmas Joy of Unwrapping Everything in Sight

Fallon London sets kids loose

Britain's tradition of creating ads that deftly capture the holiday spirit continues with this spot by Fallon London for Cadbury, which bundles an entire neighborhood in purple wrapping paper. As…

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing

Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

Agency of the Year: PHD

A renewed focus on strategic planning and big wins like Unilever have PHD stepping out of the shadow of its rivals

When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…

Top 10 Commercials of the Week: Oct. 19-26

Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

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