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Topic: Cable

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus

Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

A la Carte Is the Worst Idea Anyone Has Ever Had

Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up

Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

Discovery CEO Zaslav Declares OWN Cash-Flow Positive

Earnings are down overall, but ad revenue is up

Discovery Communications missed the mark on its fourth-quarter earnings report today, off from analyst predictions by 8 cents (at an opening price of 82 cents a share), and missing predictions…

Zucker's Changes at CNN Are Already Bearing Fruit

Walls between shows come down

The good ship CNN is riding a little higher on the waves. After months of plummeting ratings and a high-profile game of C-suite musical chairs, the original cable news network…

GAO Report: FCC Should Do Fewer Cable and Video Reports

Price and competition annual reports not needed

Apparently the reports on the cable industry and video marketplace the Federal Communications Commission is required periodically to conduct are a giant time suck and resource hog. That was the…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

You Endure More Commercials When Watching Cable Networks

Compared to broadcast

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more…

Big Cable Offering Producers Incentives to Stay Off the Web

Include higher fees as well as threats to drop programming

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher…

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