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Topic: Cable

Has Halloween Become the Start of Fall Cable?

Some big horror shows have completely changed the landscape

Since AMC first unleashed The Walking Dead in 2010, Halloween has served as a launch pad for horror-themed cable series. The obvious synergies aside, Oct. 31 is a great night…

Can Sean ‘Diddy’ Combs Revive the Music-Video Network?

Digital killed the video star

The revolution is now being televised. Years after Fuse rebranded and MTV stopped playing music videos, hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier…

Better Off Dead: AMC Zombie Hit Tears Into Sunday Night

Episode 2 of The Walking Dead draws 13.9 million viewers

Like the fence meant to keep out hoards of ravenous Walkers, ratings for AMC’s monster hit The Walking Dead last night sagged a bit but did not buckle. According to Nielsen live-plus-same-day…

VH1 Creates New Mobile/Tablet App

VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL

A pricing guide to the 2013-14 broadcast season

Just as in the cosmological model that explains how the universe sprang into existence from an infinitely dense singularity, CBS’ The Big Bang Theory has grown with such explosive force…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

Time Warner Cable Buys DukeNet for $600 Million

Local fiber optic network sold in cash deal

It's been true for a while now that new cable subscribers are fairly thin on the ground—Time Warner Cable has picked an innovative way to make up the shortfall today…

The Web Is a Lab for Marketable TV Content, and Vice Versa

Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

FXX Launches to Big Ratings Gains

Newbie net shows vast improvement over precursor Fox Soccer Channel

FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel. According to Nielsen’s fast national ratings, FXX in its first…

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