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Topic: Cable

The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL A pricing guide to the 2013-14 broadcast season

Just as in the cosmological model that explains how the universe sprang into existence from an infinitely dense singularity, CBS’ The Big Bang Theory has grown with such explosive force…

October 13, 2013, 11:04 PM EDT

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Time Warner Cable Buys DukeNet for $600 Million Local fiber optic network sold in cash deal

It's been true for a while now that new cable subscribers are fairly thin on the ground—Time Warner Cable has picked an innovative way to make up the shortfall today…

October 7, 2013, 12:43 PM EDT

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

FXX Launches to Big Ratings Gains Newbie net shows vast improvement over precursor Fox Soccer Channel

FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel. According to Nielsen’s fast national ratings, FXX in its first…

September 3, 2013, 7:55 PM EDT

Cable's Live Events Are Paying Off Big-Time This Summer Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

September 1, 2013, 10:10 PM EDT

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

August 27, 2013, 4:43 PM EDT

A la Carte Is the Worst Idea Anyone Has Ever Had Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

August 14, 2013, 7:09 AM EDT

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

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