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Topic: cable television

Infographic: the Best Parts of Last Year's Upfronts

Attendees weigh in on what worked ahead of this year’s presentations

As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook…

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

Revealed: The Winners of Adweek's 2014 Hot List

Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

Presenting the Winners of the Television Hot List

It was a big year for HBO

New Software Disrupts Old Way Of Buying TV Ad Time

Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

Cable network doubles down on comedy

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like…

The Programmatic Revolution Will Be Televised

Turn among data ad tech firms pushing adoption

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using…

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

Doctor Who 50th Anniversary Special Breaks Records

Show lands a Guinness entry for most simulcasts, tops BBC America's historic highs

UPDATE: NCM and BBC America released box office figures for the movie theater screenings: the 3D-enabled event took in gross receipts of some $4.77 from about 320,000 tickets for a…

The Five Best Brand Activations We've Seen at Comic-Con

A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

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