Topic: Cable ad sales

Q2 TV Sales Up 6 Percent to $18.4 Billion

Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

Fox, ABC Begin Hashing Out Upfront Deals

Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

NBCU Taps Turner's Linda Yaccarino as Cable Ad Sales Chief

Will take over for NBCU ad exec Dave Cassaro

Turner Entertainment’s top sales and marketing exec, Linda Yaccarino, is reportedly taking over as NBCU’s new head of cable advertising from current ad chief Dave Cassaro, the New York Post…

Cable Consortium Canoe Ventures Is Sinking, Says 'Post'

It's lost top execs and failed to attract dollars

Three years ago, a consortium of major cable companies launched Canoe Ventures, a joint venture that would allow advertisers to buy targeted ads. But despite its $150 million investment and…

Cable Sports Take a Bite Out of Broadcast Ad Sales

Networks' first-half sponsor haul falls 8%

Gains in automotive and financial services spending weren’t enough to forestall a downward trend in advertising sales at the broadcast networks. Despite modest gains in television as a whole, broadcast…

CAB Eyes Cable Upfront Haul at $9.29 Billion

Record sales gives TNT, USA, et al., advantage over broadcast

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…