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Topic: Cable

FX Wants to Be the ‘Best’ Channel on TV, Not the Highest-Rated One CEO stands behind lesser-viewed gems like Louie and The Americans

FX is now the No. 4 cable network when it comes to 18-49-year-olds, up from sixth place a year ago. While many networks in its position would be gunning for…

January 21, 2015, 8:00 AM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll Rebranding targets 'modern grown-ups'

On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture. Pop is targeting a 35-45 audience that grew…

January 13, 2015, 4:18 PM EST

Rob Lowe Talks About the Awesome Randomness of His DirecTV Characters [Video] The ads are 'out there in a really fun, smart, stupid way'

Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year,…

January 13, 2015, 11:23 AM EST

How DC Became the Hero That Television Deserves Marvel? Meh. The small screen belongs to a new breed of old favorites

From Superman and Wonder Woman to The Flash, more than 10,000 characters populate the universe of DC Entertainment. For TV networks seeking a foothold in a world of increasing competition…

January 11, 2015, 11:53 PM EST

History Channel Heads West With New Texas Series, Shot in Classic CinemaScope Starring Bill Paxton, miniseries will even debut in theaters

Following the success of Hatfields & McCoys, History has another Western miniseries premiering on Memorial Day, this time focusing on the Texas Revolution and rise of the Texas Rangers. "Everyone knows the…

January 10, 2015, 9:20 AM EST

Will Dish's AutoHop Die by Inches After the CBS Deal? Network gets to abstain from ad-skipping software

Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption…

December 9, 2014, 11:36 AM EST

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

November 24, 2014, 8:00 AM EST

Adult Swim's Rick and Morty Get Muppet-ized in Promo for Season 1 DVD As does Mr. Meeseeks. Look at him!

Adult Swim has put its back into marketing Dan Harmon and Justin Roiland's insane sci-fi cartoon Rick and Morty. And well they might: It's one of the best shows on…

September 23, 2014, 3:01 PM EDT

Netflix Sides With Government-Run Broadband Providers Asks FCC to allow for 'limitless bandwidth'

Netflix filed a startling comment with the FCC today: the company wants the Telecommunications Act amended to allow for "a pro-consumer policy of limitless bandwidth," or to put it plainly,…

September 3, 2014, 5:01 PM EDT

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