Topic: CAB
Type
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
Stagnant economy puts the freeze on scatter
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…
CAB Touts Another Killer Year for Cable
Ad-supported nets take in $22.1 billion in ad sales revenue
It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, the…
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