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Topic: CAA Marketing

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

August 6, 2014, 1:45 PM EDT

3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks Iconoclast also triumphs with 24-hour Pharrell music video

CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category. CAA Marketing and Chipotle picked…

June 18, 2014, 3:30 PM EDT

CAA Scores Grand Prix and 2 Gold PR Lions for Chipotle's 'The Scarecrow' Droga5 and Grey win gold for Honey Maid and TNT

CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for…

June 16, 2014, 3:30 PM EDT

Ogilvy Paris Takes Top Honor at Webby Awards Google+ campaign wins 7 awards

The Paris office of Ogilvy & Mather is top gun at this year's Webby Awards. The shop earned the agency of the year honor on the strength of its work for…

April 28, 2014, 7:00 AM EDT

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

The Studio Behind Chipotle's Smash Hit 'The Scarecrow' Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

October 24, 2013, 6:49 AM EDT

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

CAA Marketing Discusses Chipotle's New Fiona Apple Animation Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

September 20, 2013, 3:35 PM EDT

World of Pure Manipulation: An Honest Version of Chipotle's 'Scarecrow' Ad What are they really saying?

You know you have an advertising hit when the parodies start rolling in. Here is Funny or Die's take on the grand new Chipotle "Scarecrow" ad. The parody is just…

September 19, 2013, 2:32 PM EDT

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

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