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Topic: CAA

Mark Crumpacker's Farm-Friendly Pitch for Chipotle

2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

CAA Acquires Experiential Marketing Group PGW

Will boost sports marketing efforts

Creative Artists Agency has acquired experiential marketing company PGW to leverage the Venice, Calif. company’s sports expertise. PGW, launched as Promotions Group West in 1998, also provides clients with a range…

Stanley Black & Decker Sponsors FC Barcelona

CAA Sports brokered the deal

Stanley Black & Decker is betting that Barcelona football fans are in the market for tools. Having become FC Barcelona's official tools and security partner, the company is promising that…

Meet Adweek's Young Influentials

20 superstars from media, marketing and tech—all under 40 years old

Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are redefining…

Weighing In on Branded Content

Big Fuel's CCO on the future of the medium

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and…

CAA, Chipotle Snag Two Grand Prix—in Film and Branded Content

Grey, W+K win gold Lions in Film

CANNES, France—The beautiful animated short film for Chipotle that has charmed viewers worldwide since its initial release online last August earned its creator, Creative Artists Agency in Los Angeles, the…

Dolphin Wants to Swim With the Big Fish

Production company teams up with mega-agency CAA

With online video growing by leaps and bounds, production company Dolphin is partnering with mega-agency CAA to land high-profile directors at Web video companies like Yahoo, with the possibility of…

BETC Euro RSCG Wins Agency of Year at ADC Awards

BBDO takes Network of the Year

BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies…

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