Advertisement

Topic: CAA

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Mark Crumpacker's Farm-Friendly Pitch for Chipotle

2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

CAA Acquires Experiential Marketing Group PGW

Will boost sports marketing efforts

Creative Artists Agency has acquired experiential marketing company PGW to leverage the Venice, Calif. company’s sports expertise. PGW, launched as Promotions Group West in 1998, also provides clients with a range…

Stanley Black & Decker Sponsors FC Barcelona

CAA Sports brokered the deal

Stanley Black & Decker is betting that Barcelona football fans are in the market for tools. Having become FC Barcelona's official tools and security partner, the company is promising that…

Meet Adweek's Young Influentials

20 superstars from media, marketing and tech—all under 40 years old

Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are redefining…

Weighing In on Branded Content

Big Fuel's CCO on the future of the medium

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and…

Advertisement