Topic: C7 Ratings
While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a…
If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s…
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…
Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
