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Topic: C3 Ratings Currency

Type
Room at the Top: A Handful of New Series Break Through Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

November 21, 2013, 12:00 PM EST

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

Fox Gives Back-Nine Order to Brooklyn Nine-Nine No decision made on Dads

On the heels of a trio of back-nine orders at CBS, Fox today announced that it has made a full series commitment to its new Monday night sitcom, Brooklyn Nine-Nine. Nine-Nine’s…

October 18, 2013, 5:27 PM EDT

Early Stirrings in the Cable Upfront Marketplace Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

May 28, 2013, 5:27 PM EDT

Les Moonves Is on a Mission for C7 Currency Like digging for pennies

While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a…

March 17, 2013, 11:04 PM EDT

Analyst: CBS Would Win the C7 Battle Currency shift would funnel ancillary ad sales revenue to Black Rock

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…

December 14, 2012, 5:15 AM EST

Moonves: C7 Switch Only a Matter of Time CBS boss predicts a currency shift will take place by mid-2014

Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…

December 5, 2012, 3:41 PM EST

C-3POh No! Broadcasters Agitate for Better Ratings Currency Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

November 14, 2012, 5:26 PM EST

Analyst: Broadcast Took a Pounding in Q2 DVR playback not enough to offset ratings declines

Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012.  Broadcasters have suffered…

July 16, 2012, 5:12 PM EDT

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