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Topic: C3

Networks Will Write Discounted C7 Deals, but Not Everyone's Biting

Fox scores a major get as metrics for makegoods become more complex

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest…

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings

Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

Dish-Disney Carriage Deal Disables the Hopper

Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break

Fox, the CW post big year-over-year gains

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest…

Animal Planet Has Lined Up Dozens of New Advertisers

Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

CBS Is Leading the Charge on C7 Currency

Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

DVR Data May Drive Some TV Show Renewals

But advertisers remain skeptical of week-later viewing

DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how…

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