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Topic: C3

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Networks Will Write Discounted C7 Deals, but Not Everyone's Biting Fox scores a major get as metrics for makegoods become more complex

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest…

June 2, 2014, 5:41 PM EDT

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

April 29, 2014, 9:24 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Dish-Disney Carriage Deal Disables the Hopper Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

March 4, 2014, 12:08 PM EST

NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break Fox, the CW post big year-over-year gains

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest…

December 19, 2013, 2:48 PM EST

Animal Planet Has Lined Up Dozens of New Advertisers Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

November 18, 2013, 10:18 PM EST

CBS Is Leading the Charge on C7 Currency Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

November 10, 2013, 8:34 PM EST

C-3POh No! Broadcasters Agitate for Better Ratings Currency Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

November 14, 2012, 5:26 PM EST

DVR Data May Drive Some TV Show Renewals But advertisers remain skeptical of week-later viewing

DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how…

April 25, 2011, 1:23 PM EDT

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