Topic: C3
Type
C-3POh No! Broadcasters Agitate for Better Ratings Currency
Push to adopt C7 metric heats up as live ratings falter
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
DVR Data May Drive Some TV Show Renewals
But advertisers remain skeptical of week-later viewing
DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how…
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