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Topic: Buzzfeed

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

BuzzFeed Changes Labels on Promoted Content Sponsored material gets simple yet clear designation

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand…

May 30, 2014, 6:33 PM EDT

LinkedIn Tells Member Stories in New Campaign Kids, one day you too can join the social network for professionals

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses…

May 29, 2014, 1:14 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

BuzzFeed President, COO Jon Steinberg Leaving Company Will take advisory role at Lerer Ventures as he searches for next project

After four years as BuzzFeed's president and COO, Jon Steinberg is saying goodbye to all the wins, fails and LOLs in order to pursue other entrepreneurial opportunities. "I didn't want to say…

May 12, 2014, 5:06 PM EDT

Rating the 2014 NewFronts Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

May 4, 2014, 8:21 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

Is BuzzFeed Worth $1 Billion? Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about…

May 1, 2014, 9:54 AM EDT

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