Topic: Buzzfeed

The Cast of Girls Just Made This Sexual Assault PSA Dedicated to the Stanford Victim

'She is someone,' says the simple yet strong message

Lena Dunham and the cast of HBO's Girls just released this sexual assault PSA, which questions the way society treats victims. The 90-second spot urges people to create a "safer,…

How BuzzFeed Became the Outlet That Made the Stanford Rape Victim's Letter Go Viral

For every person who shared it, 12 more saw it

BuzzFeed has another viral hit on its hands, and it has nothing to do with Disney princesses, exploding watermelons or the color of a certain dress. On Friday afternoon, BuzzFeed posted…

How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight

Delish draws millions of millennial fans with fun food content

Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by…

BuzzFeed Backs Out of 'Significant' Ad Deal With RNC Over Trump's Rhetoric

CEO compares the Donald to cigarettes

What's worse for our nation's health? Donald Trump or cigarettes? They're about equal, per an email from BuzzFeed CEO Jonah Peretti to his employees this morning. Peretti was explaining his decision…

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content

BuzzFeed and others to produce games, apps and recipe videos

Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching "a first-of-its-kind advertising model" in collaboration with various media partners. In short, one of the world's largest…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

Shines light on YouTube's skills

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…