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Topic: Buzzfeed

NBCUniversal Invests $200 Million in BuzzFeed

Media giant just took a similar stake in Vox

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed. "BuzzFeed has built…

BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan

Partners with Yahoo after seeing spike in international readers

BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan. Greg Coleman, BuzzFeed…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

OMG! BuzzFeed Could Be Making TV Shows Soon

'In a different way,' though, CEO says

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

BuzzFeed's Baltimore Report Gets a Correction

An update over 'dishonest interviews'

BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they…

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