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Topic: Buzzfeed

BuzzFeed Didn't Need TV to Make a Mighty Fine Election-Night TV Show for Millennials

Joined forces with Twitter for a new kind of coverage

On Tuesday night, BuzzFeed News showed the Twitter audience what election night coverage could look like for millennials. Meatballs, Ken Bone and Scandal's President Fitz all made an appearance on the…

Q&A: BuzzFeed's CEO Says It Would Be 'Much Bigger' If ComScore Tracked Its Mobile Stats

Jonah Peretti on video, branded content and TV deals

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real…

How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Social video will make up 50% of publisher's revenue

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll…

BuzzFeed Is Creating an Interactive Game Show Based on an Israeli Hit

Viewers can play along

BuzzFeed Motion Pictures, which earns more than 5 billion video views monthly, and Keshet Studios, the LA branch of Keshet International, will bring an interactive game show to the digital…

Why CNN Hired BuzzFeed's Top Political Reporters and What It Says About BuzzFeed News

'Nothing minor league' about this team

Two months ago, CNN Worldwide president Jeff Zucker dismissed two leading, young-skewing digital news sites, saying, "I don't think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops.…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

Dentsu's Mobile Agency Says a 'Significant Amount' of App-Install Ads Are Fraudulent

'Where there's money, there is fraud'

Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes…

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

The time zone-friendly locale certainly helped

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner. One day before the games even begin, the company…

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

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