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Topic: Buzzfeed

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

Shines light on YouTube's skills

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

My Big Fat Greek Wedding promo raises questions

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

CMO Frank Cooper talks scale at SXSW

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During…

Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW

Obama headlines, but there are plenty of other intriguing speakers

Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in…

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