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Topic: Buzzfeed

Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

Debuts first video-only app at Mobile World Congress

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his…

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days,…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

BuzzFeed and Vox Call Off SXSW Plans After Conference Cancels Anti-Harassment Panels

Unusual stand-off around tech event

On Monday, South by Southwest Interactive decided to pull the plug on two gaming panels planned for the 2016 tech festival, citing "numerous threats of on-site violence related to this…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Q&A: How ESPN’s Michelle Beadle Deals With Twitter Trolls

And the athletes she thinks are killing it on social

Specs Age 39 Claim to fame ESPN reporter and co-host of SportsNation (weekdays on ESPN2) Base Los Angeles Twitter @MichelleDBeadle Adweek: What's the first information you consume in the morning? Michelle Beadle: The first thing I…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Comcast Announces a Streaming Video Platform of Its Own

Hopes millennials will watch YouTube videos on TV

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable. Watchable's beta version, which will be advertiser-supported, launched…

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