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Topic: Buzzfeed

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

BuzzFeed and Vox Call Off SXSW Plans After Conference Cancels Anti-Harassment Panels

Unusual stand-off around tech event

On Monday, South by Southwest Interactive decided to pull the plug on two gaming panels planned for the 2016 tech festival, citing "numerous threats of on-site violence related to this…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Q&A: How ESPN’s Michelle Beadle Deals With Twitter Trolls

And the athletes she thinks are killing it on social

Specs Age 39 Claim to fame ESPN reporter and co-host of SportsNation (weekdays on ESPN2) Base Los Angeles Twitter @MichelleDBeadle Adweek: What's the first information you consume in the morning? Michelle Beadle: The first thing I…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Comcast Announces a Streaming Video Platform of Its Own

Hopes millennials will watch YouTube videos on TV

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable. Watchable's beta version, which will be advertiser-supported, launched…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and…

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