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Topic: Buzzfeed

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

BuzzFeed's Baltimore Report Gets a Correction

An update over 'dishonest interviews'

BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

Specs Who Lee Brown Current gig Chief revenue officer, BuzzFeed Previous gig Global head of brand partnerships, Tumblr Age 42 BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that?  Video…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes'

UPDATE: The site's editor has reversed course and reinstated the post

UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or process." Here's…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

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