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Topic: Buzzfeed

Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers Organic reach suffering for Viral Nova, others

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through…

March 27, 2014, 11:59 AM EDT

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet Here comes the science

Newsflash: Advertising is nefarious and manipulative after all. Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how…

March 27, 2014, 8:44 AM EDT

Sexist Ads Get Recast, With the Men Degraded Instead of the Women How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

March 19, 2014, 10:33 AM EDT

BuzzFeed's 'Real Women' Video Strikes Controversial Chord Sparks 2.6 million views, takes No. 1 Web series slot

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real…

February 20, 2014, 1:32 PM EST

What's Wrong With This Picture? BuzzFeed's Video About Beauty Turns Many Women Off Not as inspiring as it seems

BuzzFeed's attempt at an inspiring, empowering video for women falls short, and the target audience is having no problem letting BuzzFeed know it. "Photoshopping Real Women Into Cover Models" opens with…

February 19, 2014, 10:07 AM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

BuzzFeed's Peretti: Mobile is a Better Ad Vehicle CEO says that ads, even long-form content performs better on phones

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy…

January 21, 2014, 4:38 PM EST

Will Time.com be Able to Catch up to Rivals? Ahead of redesign, a look at how the site stacks up

With its long-delayed redesign expected to go live in the next six weeks, Time.com has its sights set on being a 24-7 news destination. It’s already shown significant traffic growth…

December 30, 2013, 10:11 PM EST

6 Companies That Are Trying to Solve the Native Ad Scaling Issue More automation can mean less advertiser control

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists…

December 9, 2013, 10:15 PM EST

TouchCast Moves to Desktop Startup looking to reinvent how video works on the Web

Startup TouchCast’s ambitious play to completely rethink the Web has taken another step. The company launched back in June on the iPad aiming to spark a creative and design revolution for the…

December 4, 2013, 2:00 PM EST

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