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Topic: Buzzfeed

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

OMG! BuzzFeed Could Be Making TV Shows Soon

'In a different way,' though, CEO says

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

BuzzFeed's Baltimore Report Gets a Correction

An update over 'dishonest interviews'

BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

Specs Who Lee Brown Current gig Chief revenue officer, BuzzFeed Previous gig Global head of brand partnerships, Tumblr Age 42 BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that?  Video…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

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