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Topic: Butterfinger

Butterfinger Bets a Million on Manny Pacquiao to Beat Floyd Mayweather

A million Butterfinger Cups, that is

There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner. The Nestlé brand…

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship

So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship

Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

The Top 10 Halloween Candy Brands on Twitter

You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

10 Super Bowl Ads Bound to Score (or Fumble)

A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super Bowl Campaign

Teaser rolls out early

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay…

Rob Lowe Mocks Hollywood Horror for Butterfinger

After almost 30 years of churning out Hollywood flicks, Rob Lowe has more insight than most into the behind-the-scenes shenanigans of the movie business. For the past two months, he's…

Butterfinger serves up a D-list extravaganza

Butterfinger offers up a pop-culture explosion of epic proportions in this two-minute video. It's got big butts and has-beens bustin' moves to a snackified version of "Baby Got Back,"…

Butterfinger is laughing with you, not at you

Nestlé's Butterfinger has found out something interesting about its young-adult target demo: that they love clever, irreverent humor! I had always thought that was universal, but what do I know?…

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