Topic: Butterfinger

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

January 13, 2015, 1:21 PM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

The Top 10 Halloween Candy Brands on Twitter You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

October 30, 2014, 4:31 PM EDT

10 Super Bowl Ads Bound to Score (or Fumble) A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

January 27, 2014, 9:42 PM EST

Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super Bowl Campaign Teaser rolls out early

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay…

January 14, 2014, 9:41 PM EST

Rob Lowe Mocks Hollywood Horror for Butterfinger

After almost 30 years of churning out Hollywood flicks, Rob Lowe has more insight than most into the behind-the-scenes shenanigans of the movie business. For the past two months, he's…

July 18, 2011, 12:00 PM EDT

Butterfinger serves up a D-list extravaganza

Butterfinger offers up a pop-culture explosion of epic proportions in this two-minute video. It's got big butts and has-beens bustin' moves to a snackified version of "Baby Got Back,"…

April 26, 2010, 8:33 AM EDT

Butterfinger is laughing with you, not at you

Nestlé's Butterfinger has found out something interesting about its young-adult target demo: that they love clever, irreverent humor! I had always thought that was universal, but what do I know?…

August 14, 2009, 10:44 AM EDT