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Topic: Butler, Shine, Stern & Partners

Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account

Incumbent Butler, Shine exits after 8+ years

Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended. The travel site is in the midst of a creative review, and after initially participating in the process, Butler, Shine has…

Priceline 'Negotiators' Put Creative Up for Review

William Shatner-hawked travel site spends more than $40 million in media annually

Priceline.com's creative business is up for review, the company has confirmed. Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

Pitchman returns for pregame spot

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during…

Heavy Metal Band Tours in a Greyhound in Cinema Ad That Goes to 11

Enjoy rock-star amenities

IDEA: Rock stars are afforded certain, ahem, amenities aboard their multimillion-dollar buses. But Greyhound has some nice on-board features, too, and becomes the touring vehicle of choice for a heavy…

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them

10 amazing videos introduce the new Hardtop

I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked…

FCB West Wins Ghirardelli Chocolate

Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta

Fun way to tackle a dry subject

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will Ferrell…

T-Mobile Teams With Tim Tebow in Super Bowl Surprise

BSSP, Publicis split game day work with unsigned QB

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed…

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