Topic: Butler, Shine, Stern & Partners
Shatner's back, bitches! Sure, Priceline killed off his iconic "Negotiator" character in a bus crash a year ago. But we all knew that creative shift had about as much chance…
Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive. Now,…
The Shack has a new lead agency. The New York office of Grey won RadioShack's creative account after a review, according to sources. The WPP agency succeeds Butler, Shine, Stern &…
Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &…
El Pollo Loco has a new lead creative agency. The restaurant chain has hired Butler, Shine, Stern & Partners after a review. The Sausalito, Calif.-based agency was among five finalists for…
Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…
All good things must come to an end—even William Shatner. The 80-year-old actor, who has portrayed Priceline's Negotiator off and on for the past 14 years, has reached the end of…
GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one. As part of the Mini Coupe launch,…
The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for…
