Topic: Butler Shine Stern and Partners

Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style

U.S. athletes star in BSSP's appeal to independent thinkers

Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners. Expanding on the auto…

RE/MAX Taps Camp + King to Launch New Creative Strategy

Account had been at Leo Burnett

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other…

A woman lifts weights in screengrab from a new Zico ad.

Coca-Cola's Zico Launches First Work From BSSP

Expanding coconut water brand gets ad campaign to match

Coconut water Zico, under new majority ownership, is broadening its ad strategy. The brand Monday launched its first national advertising campaign since Coca-Cola took a majority stake in the coconut water company last…