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Topic: business insider

Who Is Axel Springer, the Company Behind Business Insider's $343 Million Acquisition?

German publisher is on a U.S. spending spree

Axel Springer's $343 million acquisition of Business Insider this morning gives the German publisher 97 percent of the news site and events company. And it is the continuation of the…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

And what it could teach brands like Gap about tech and service

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to…

Smile, Wink, Pray: Brands Decode the Enigma of Emojis

Symbols are key to social media marketing

Marketers want to decode one of the social Web's most cryptic languages: emojis. The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens…

Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Organic reach suffering for Viral Nova, others

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through…

Business Insider Has Ambitious Paid Content Plans

Blodget says free site's healthy, but covets dual-revenue stream

Business Insider is known for its clicky mix of business and gossip content, delivered in the form of rapid-fire posts, slideshows and videos. In six years' time, Henry Blodget has…

Arianna Huffington Talks International Expansion

HuffPost founder eyes China

The Huffington Post has been on a whirlwind of international expansion. Today, 40 percent of its audience comes from outside the U.S., and according to its namesake president and editor…

Business Insider CEO Says Today's 'Golden Age' for Journalism Is Also Good for Advertisers

New Yorker writer Ken Auletta is more measured

Henry Blodget is more than optimistic about the current state of the media industry. In fact, the Business Insider CEO and editor in chief believes the rise of digital media…

Business Insider Chief Technology Officer Ousted Over Crude Tweets

Sexist comments come back to bite exec

Take this as a reminder to think before you tweet.  Business Insider chief technology officer Pax Dickinson has been ousted after a series of crude tweets—including disparaging comments about women—came under…

Patch Layoffs, Site Shutting Begins: Reports

Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

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